/* hyperpharm.eu — стили новых страниц (ориентир design/reference/orientir-zelenyj-2026-10-09.jpg).
   Один файл для локального предпросмотра (preview/) и для сайта (/wp-content/uploads/hp/style.css).
   Пути к шрифтам и картинкам — относительно этого файла. */
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-display:swap;font-weight:200 800;src:url(fonts/plus-jakarta-sans-latin-ext-wght-normal.woff2) format('woff2-variations');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:'Plus Jakarta Sans';font-style:normal;font-display:swap;font-weight:200 800;src:url(fonts/plus-jakarta-sans-latin-wght-normal.woff2) format('woff2-variations');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
:root{--teal:#2E6E62;--teal-d:#245A50;--ink:#11302A;--body:#4B615C;--mute:#6F8580;--mint:#EEF6F4;--line:#DCE9E5;--bg:#FAFCFB;--hero:#F2F8F6}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{margin:0;background:var(--bg);color:var(--ink);font-family:'Plus Jakarta Sans',system-ui,sans-serif;-webkit-font-smoothing:antialiased;font-size:16.5px;line-height:1.65}
a{color:var(--teal)}
img{max-width:100%;height:auto}
.wrap{max-width:1240px;margin:0 auto;padding:0 16px}
.cap{font-size:11.5px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:#3E5852}
.pill{display:inline-flex;align-items:center;gap:8px;height:46px;padding:0 22px;border-radius:999px;font-size:15px;font-weight:600;white-space:nowrap;text-decoration:none}
.pill-t{background:var(--teal);color:#fff}.pill-t:hover{background:var(--teal-d)}
.pill-o{border:1.5px solid var(--teal);color:var(--teal);background:rgba(255,255,255,.6)}
.draft{background:#11302A;color:#DCEFEA;font-size:12.5px;padding:7px 16px;text-align:center}
.draft mark{background:#FFE58A;color:#11302A;padding:0 4px;border-radius:3px}
.draft a{color:#fff}
/* шапка */
.site-header{position:sticky;top:0;z-index:20;background:rgba(250,252,251,.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{position:relative;display:flex;align-items:center;gap:30px;min-height:66px}
.logo{display:flex;align-items:center;gap:10px;font-weight:800;font-size:19px;color:var(--ink);text-decoration:none;letter-spacing:.01em}
.mark{display:grid;grid-template-columns:repeat(2,7px);gap:3px;padding:5px;border-radius:7px;background:var(--teal)}
.mark i{display:block;width:7px;height:7px;border-radius:50%;background:#fff}
.menu{display:flex;gap:26px;flex:1;font-size:14px;font-weight:500}
.menu>div{position:relative}
.menu a,.menu span{color:#1D3B35;text-decoration:none;padding:22px 0;display:inline-block}
.menu .on>a,.menu .on>span{color:var(--teal);box-shadow:inset 0 -2px 0 var(--teal)}
.menu .todo{color:#9AAEA9}
.menu .dd{display:none;position:absolute;top:100%;left:-16px;min-width:240px;background:#fff;border:1px solid var(--line);border-radius:14px;padding:8px;box-shadow:0 18px 40px rgba(17,48,42,.08)}
.menu>div:hover .dd,.menu>div:focus-within .dd{display:block}
.menu .dd a,.menu .dd span{display:block;padding:9px 12px;border-radius:9px}
.menu .dd a:hover{background:var(--mint)}
.lang{font-size:14px;color:var(--ink)}
.nav-toggle{display:none;width:42px;height:42px;border:1px solid var(--line);border-radius:12px;background:#fff;cursor:pointer;padding:0;align-items:center;justify-content:center}
.nav-toggle i,.nav-toggle i::before,.nav-toggle i::after{display:block;width:18px;height:2px;background:var(--ink);border-radius:2px;position:relative}
.nav-toggle i::before,.nav-toggle i::after{content:"";position:absolute;left:0}
.nav-toggle i::before{top:-6px}.nav-toggle i::after{top:6px}
/* первый экран */
.hero{position:relative;overflow:hidden;background:var(--hero);border-bottom:1px solid var(--line)}
.hero::before,.hero::after{content:"";position:absolute;border-radius:50%;pointer-events:none}
.hero::before{width:620px;height:620px;right:-120px;top:-260px;background:radial-gradient(circle,rgba(46,110,98,.10),rgba(46,110,98,.04) 60%,transparent 61%)}
.hero::after{width:420px;height:420px;right:30%;bottom:-300px;background:radial-gradient(circle,rgba(46,110,98,.08),transparent 62%)}
.hero .wrap{position:relative;z-index:1;display:grid;grid-template-columns:1.15fr .85fr;gap:48px;align-items:center;padding-top:52px;padding-bottom:56px}
.hero h1{margin:14px 0 0;font-size:clamp(32px,4.2vw,52px);line-height:1.06;font-weight:700;letter-spacing:-.035em}
.hero h1.long{font-size:clamp(28px,3vw,38px);line-height:1.15}
.hero .lead{margin-top:18px;color:var(--body);font-size:17px;line-height:1.6;max-width:640px}
.hero .lead p{margin:0;color:var(--body)}
.hero .ctas{display:flex;gap:12px;margin-top:26px;flex-wrap:wrap}
.hero .shot{position:relative;aspect-ratio:1/1;max-height:440px;border-radius:50%;overflow:hidden;background:var(--mint);box-shadow:0 30px 60px rgba(17,48,42,.08);justify-self:end;width:100%;max-width:440px}
.hero .shot img{width:100%;height:100%;object-fit:cover}
.hero.home{background:var(--hero)}
.hero.home .wrap{grid-template-columns:1.05fr .95fr;gap:28px;align-items:center}
.hvis{position:relative;align-self:stretch;min-height:440px}
.hvis img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:32px;-webkit-mask-image:linear-gradient(90deg,transparent 0,#000 16%);mask-image:linear-gradient(90deg,transparent 0,#000 16%)}
.hero.home .lead,.hero.home h1{max-width:640px}
.hero.home .lead{font-size:16px;line-height:1.55}
/* главная по ориентиру */
svg.i{width:20px;height:20px;stroke:currentColor;fill:none;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;flex:none}
.pill svg.i{width:18px;height:18px}
.hero.home .wrap{position:relative;padding-top:36px;padding-bottom:36px}
.hero.home .hcopy{max-width:650px}
.pts{display:flex;gap:22px;margin-top:26px;flex-wrap:wrap}
.pt{display:flex;gap:10px;align-items:center;font-size:13px;line-height:1.3;color:#2C4A44;max-width:190px}
.pt svg.i{width:30px;height:30px;color:var(--teal);stroke-width:1.3}
.tagline{position:absolute;z-index:1;right:22px;top:20px;font-size:12px;font-weight:600;letter-spacing:.2em;line-height:1.75;text-transform:uppercase;color:#1D3B35}
.badge{position:absolute;z-index:1;right:-14px;bottom:-6px;width:164px;height:164px;border-radius:50%;background:rgba(255,255,255,.55);-webkit-backdrop-filter:blur(14px) saturate(150%);backdrop-filter:blur(14px) saturate(150%);border:1px solid rgba(255,255,255,.8);display:flex;flex-direction:column;justify-content:center;padding-left:28px;font-size:10.5px;font-weight:600;letter-spacing:.16em;line-height:1.7;text-transform:uppercase;color:#1D3B35}
.badge i{display:block;width:22px;height:1px;background:#1D3B35;margin-bottom:10px}
.dots{display:flex;align-items:center;gap:16px;justify-content:flex-end;border-left:1px solid var(--line);padding-left:26px}
.dgrid{display:grid;grid-template-columns:repeat(5,9px);gap:5px}
.dgrid i{display:block;width:9px;height:9px;border-radius:50%;background:#B9D3CC}.dgrid i.o{background:var(--teal)}
.dots .cap{font-size:10.5px;line-height:1.7}
.formats{padding:40px 0 44px}
.fhead{display:flex;align-items:flex-end;justify-content:space-between;gap:20px}
.formats h2{margin:8px 0 0;font-size:30px;line-height:1.15;letter-spacing:-.03em}
.fctrl{display:flex;gap:10px;align-items:center;font-size:14px;font-weight:600;white-space:nowrap}
.fctrl a{display:inline-flex;gap:6px;align-items:center;text-decoration:none;margin-right:6px}
.sarrow{width:38px;height:38px;border-radius:50%;border:1px solid var(--line);background:#fff;cursor:pointer;display:grid;place-items:center;color:var(--ink);padding:0}
.sarrow.on{background:var(--teal);border-color:var(--teal);color:#fff}
.cards{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 48px) / 4.3);gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;margin-top:20px;scrollbar-width:none;scroll-behavior:smooth}
.cards::-webkit-scrollbar{display:none}
.fcard{display:block;scroll-snap-align:start;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;text-decoration:none;color:var(--ink);transition:border-color .2s,box-shadow .2s}
.fcard:hover{border-color:#B9D3CC;box-shadow:0 14px 30px rgba(17,48,42,.08)}
.fcard .ph{height:170px;overflow:hidden;background:var(--mint)}
.fcard .ph img{display:block;width:100%;height:100%;object-fit:cover;transform:scale(1.55)}
.fcard .ph img.pack{transform:scale(1.25);object-position:center 18%}
.fcard .ct{position:relative;display:block;padding:13px 54px 16px 16px;min-height:86px}
.fcard b{display:block;font-size:15px;letter-spacing:-.01em}.fcard .ct .sub{display:block;margin-top:4px;font-size:12.5px;line-height:1.4;color:var(--mute)}
.fcard .go{position:absolute;right:14px;bottom:14px;width:30px;height:30px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;color:var(--ink)}
.fcard:hover .go{background:var(--teal);border-color:var(--teal);color:#fff}
.fcard .go svg.i{width:14px;height:14px}
.whyband{background:var(--mint);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.whyband .wrap{display:grid;grid-template-columns:270px 1fr 360px;gap:28px;align-items:center;padding-top:28px;padding-bottom:28px}
.whyband h2{font-size:26px;line-height:1.12;letter-spacing:-.025em;margin:8px 0 0}
.whyband p{margin:8px 0 0;font-size:13.5px;line-height:1.5;color:var(--body)}
.steps{display:grid;grid-template-columns:repeat(5,1fr)}
.step{text-align:center;border-left:1px solid var(--line);padding:4px 8px}
.step:first-child{border-left:0}
.step svg.i{width:30px;height:30px;color:var(--teal);stroke-width:1.3}
.step b{display:block;margin-top:8px;font-size:12.5px;font-weight:600;line-height:1.3}
.step span{display:block;font-size:11.5px;color:var(--mute)}
.player.round{border-radius:999px 24px 24px 999px}
/* цифры */
.band{background:#F5FAF8;border-bottom:1px solid var(--line)}
.figs{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));padding:22px 16px}
.fig{padding:6px 26px;border-left:1px solid var(--line);font-size:13.5px;line-height:1.45;color:var(--body)}
.fig:first-child{border-left:0;padding-left:0}
.fig b{display:block;font-size:clamp(22px,2.1vw,30px);font-weight:600;letter-spacing:-.03em;color:var(--teal);line-height:1.1;margin-bottom:6px;white-space:nowrap}
/* тело */
.layout{display:grid;grid-template-columns:230px minmax(0,1fr);gap:56px;padding-top:44px;padding-bottom:40px}
.toc{position:sticky;top:90px;align-self:start;font-size:13.5px;line-height:1.45;max-height:calc(100vh - 110px);overflow:auto}
.toc .cap{display:block;margin-bottom:12px}
.toc a{display:block;color:var(--body);text-decoration:none;padding:6px 0 6px 12px;border-left:2px solid var(--line)}
.toc a:hover{color:var(--teal);border-color:var(--teal)}
article{max-width:780px;min-width:0}
article h2{font-size:28px;line-height:1.2;letter-spacing:-.025em;margin:56px 0 14px}
article h2:first-child{margin-top:0}
article h3{font-size:19px;margin:30px 0 8px;letter-spacing:-.01em}
article p,article li{color:var(--body)}
article strong{color:var(--ink)}
article table{width:100%;border-collapse:separate;border-spacing:0;margin:22px 0;font-size:14.5px;background:#fff;border:1px solid var(--line);border-radius:16px;overflow:hidden;display:block;overflow-x:auto}
article th{background:var(--mint);text-align:left;font-weight:600;color:var(--ink)}
article th,article td{padding:11px 16px;border-bottom:1px solid var(--line);vertical-align:top;line-height:1.5}
article tr:last-child td{border-bottom:0}
article blockquote{margin:22px 0;padding:14px 20px;border-left:3px solid var(--teal);background:#fff;border-radius:0 12px 12px 0}
article blockquote.note{border:1.5px dashed #A9C4BD;border-radius:12px;background:var(--mint);font-size:13.5px}
article blockquote.note p{color:#4F6964;margin:4px 0}
article blockquote.note::before{content:"Картинка / дизайн — заметка для вёрстки";display:block;font-size:10.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--teal);margin-bottom:4px}
mark.fn{background:#FFE58A;color:#5A4500;padding:1px 6px;border-radius:4px;font-size:.86em}
mark.fn::before{content:"⚠ ждём от Валерия: ";font-weight:600}
a.todo,span.todo{color:var(--mute);text-decoration:underline dotted}
code{font-size:.85em;background:var(--mint);padding:1px 5px;border-radius:4px}
hr{border:0;border-top:1px solid var(--line);margin:40px 0}
.kicker{display:none}
/* вопросы */
.qa{display:grid;gap:10px;margin-top:18px}
.qa details{background:#fff;border:1px solid var(--line);border-radius:14px;padding:0 20px}
.qa summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:center;padding:16px 0;font-weight:600;color:var(--ink);font-size:16px}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";flex:none;width:28px;height:28px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;color:var(--teal);font-weight:500}
.qa details[open] summary::after{content:"−";background:var(--teal);color:#fff;border-color:var(--teal)}
.qa details p{margin:0 0 16px}
/* заявка */
.cta{margin:56px 0 0;background:var(--teal);color:#fff;border-radius:22px;padding:34px 36px;position:relative;overflow:hidden}
.cta::after{content:"";position:absolute;width:320px;height:320px;border-radius:50%;right:-80px;top:-120px;background:rgba(255,255,255,.08);pointer-events:none}
.cta h2{color:#fff;margin:0 0 10px}
.cta p{color:#DCEFEA;max-width:600px}
.cta .pill-t{background:#fff;color:var(--teal)}.cta hr{display:none}
.sources{font-size:13.5px}.sources li,.sources p{color:var(--mute)}
details.seo{margin:0 0 30px;background:#fff;border:1px solid var(--line);border-radius:12px;padding:10px 16px;font-size:13.5px}
details.seo summary{cursor:pointer;font-weight:600;color:var(--teal)}
details.seo dl{display:grid;grid-template-columns:150px 1fr;gap:6px 14px;margin:12px 0 4px}
details.seo dt{color:var(--mute)}details.seo dd{margin:0;color:var(--ink)}
/* видео */
.film{background:var(--mint);border-top:1px solid var(--line)}
.film .wrap{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;padding-top:44px;padding-bottom:44px}
.film h2{font-size:28px;letter-spacing:-.025em;margin:8px 0 10px}
.film p{color:var(--body);margin:0}
.player{position:relative;border-radius:200px 24px 24px 200px;overflow:hidden;aspect-ratio:16/9;background:#0e2a25}
.player video,.player img{width:100%;height:100%;object-fit:cover;display:block}
.player button{position:absolute;inset:auto 22px 22px auto;display:flex;align-items:center;gap:12px;border:0;background:rgba(255,255,255,.88);backdrop-filter:blur(8px);border-radius:999px;padding:8px 18px 8px 8px;font:600 14px 'Plus Jakarta Sans',sans-serif;color:var(--ink);cursor:pointer}
.player button i{width:38px;height:38px;border-radius:50%;background:var(--teal);display:grid;place-items:center}
.player button i::before{content:"";border-left:12px solid #fff;border-top:7px solid transparent;border-bottom:7px solid transparent;margin-left:3px}
/* примеры */
.grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(250px,1fr));gap:16px;margin-top:24px}
.card{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;text-decoration:none;color:var(--ink)}
.card .ph{aspect-ratio:4/3;background:var(--mint);overflow:hidden}
.card .ph img{width:100%;height:100%;object-fit:cover}.card .ph img.wide{object-fit:contain}
.card .ct{padding:14px 16px 16px}.card b{display:block;font-size:15.5px}.card span{display:block;font-size:12.5px;color:var(--mute);margin-top:4px}
.warn{background:#FFF6D6;border:1px solid #F0DC8C;border-radius:12px;padding:12px 16px;font-size:14px;color:#5A4500}
/* подвал */
.site-footer{background:#11302A;color:#A9C4BD;font-size:13.5px}
.site-footer .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap;padding-top:30px;padding-bottom:30px}
.site-footer .logo{color:#fff}.site-footer .mark{background:#fff}.site-footer .mark i{background:#11302A}
.site-footer a{color:#DCEFEA}
@media (max-width:1000px){
  .layout{grid-template-columns:1fr}.toc{display:none}
  .hero .wrap,.film .wrap{grid-template-columns:1fr}.hero .shot{justify-self:start;max-width:320px}
  .nav{gap:14px}.nav-toggle{display:inline-flex;order:3}.lang{margin-left:auto}
  .menu{display:none;position:absolute;top:100%;left:-16px;right:-16px;flex-direction:column;gap:0;background:#fff;border-bottom:1px solid var(--line);padding:8px 16px 16px;box-shadow:0 18px 40px rgba(17,48,42,.08)}
  .site-header[data-nav="open"] .menu{display:flex}
  .menu a,.menu span{padding:10px 0}
  .menu .dd{display:block;position:static;border:0;box-shadow:none;padding:0 0 4px 14px;min-width:0}
  .menu .dd a,.menu .dd span{padding:7px 0}
  .menu .on>a,.menu .on>span{box-shadow:none}
  .tagline,.badge{display:none}.hero.home .wrap{grid-template-columns:1fr}.hvis{min-height:300px}.hvis img{-webkit-mask-image:none;mask-image:none;border-radius:24px}
  .cards{grid-auto-columns:calc((100% - 32px) / 2.4)}
  .whyband .wrap{grid-template-columns:1fr}
  .dots{display:none}
}
@media (max-width:700px){
  body{overflow-x:clip}
  .hero.home{background-image:none}details.seo dl{grid-template-columns:1fr}
  .figs{grid-template-columns:repeat(2,minmax(0,1fr));gap:14px 18px}.fig{border-left:0;padding:0}
  .fig b{font-size:23px;white-space:normal}
  .site-header .pill{height:38px;padding:0 14px;font-size:13px}.lang{display:none}
  .hero .wrap{padding-top:36px;padding-bottom:40px;gap:28px}
  article h2{font-size:24px}
  .cta{padding:26px 22px}.player,.player.round{border-radius:120px 18px 18px 120px}
  .cards{grid-auto-columns:72%}.formats h2{font-size:24px}.fctrl a{display:none}
  .steps{grid-template-columns:repeat(2,1fr);gap:16px 0}.step:nth-child(odd){border-left:0}
  .pts{gap:14px}
}
@media (max-width:480px){
  .site-header .pill{display:none}.nav-toggle{margin-left:auto}
}
/* форма заявки (hp-form.php) */
.hp-form{position:relative;background:#fff;border:1px solid var(--line);border-radius:20px;padding:26px;margin:24px 0}
.hp-form__grid{display:grid;grid-template-columns:1fr 1fr;gap:14px 16px}
.hp-form label{display:flex;flex-direction:column;gap:6px;font-size:13.5px;font-weight:600;color:var(--ink)}
.hp-form input[type=text],.hp-form input[type=email],.hp-form input[type=tel],.hp-form select,.hp-form textarea{font:inherit;font-weight:400;font-size:15px;color:var(--ink);background:var(--bg);border:1px solid var(--line);border-radius:12px;padding:11px 13px;width:100%}
.hp-form textarea{resize:vertical;min-height:120px}
.hp-form input:focus,.hp-form select:focus,.hp-form textarea:focus{outline:2px solid rgba(46,110,98,.35);border-color:var(--teal)}
.hp-form__wide{grid-column:1/-1}
.hp-form__consent{display:block!important;font-weight:400!important;color:var(--body)!important;margin:16px 0 18px;line-height:1.5}
.hp-form__consent input{margin:0 8px 0 0;vertical-align:-2px}
.hp-form button{border:0;cursor:pointer}
.hp-form__note{margin:0 0 16px;padding:10px 14px;border-radius:10px;background:var(--mint);color:var(--ink);font-size:14px}
.hp-form__note--invalid,.hp-form__note--failed,.hp-form__note--expired{background:#FFF6D6;color:#5A4500}
.hp-form-demo{border:1.5px dashed #A9C4BD;border-radius:16px;padding:40px 20px;text-align:center;color:var(--mute);background:var(--mint);margin:24px 0}
@media (max-width:700px){.hp-form__grid{grid-template-columns:1fr}.hp-form{padding:18px}}